LOUAY
ELBICHE
Technical PM + Full-Stack AI Developer
I help companies ship faster. Solo.
Available for consulting, retainers, and contract engagements.
Get in touchYears Product Management
Products Shipped as PM
Products Built and Deployed Solo
AI Agents Built
I started with a Computer Science degree from Florida Tech, then earned a Master's in Information Systems at Stevens Institute of Technology. My career began at SiriusXM, where I drove the integration of Pandora's backend systems for Artist Radio Stations.
At Spryte Labs, I led a team of engineers to build a no-code website builder that cut time-to-market by 10x and scaled the client base 5x. At Influence Mobile, I refactored the main app for cross-platform deployment.
Then came Blockdaemon: 3.5 years as Technical Product Manager for their cryptographic key management and blockchain infrastructure products. I architected the AWS Marketplace deployment, launched self-checkout, designed a sandbox environment, and automated validator workflows across 30+ blockchain protocols. Sales cycles shortened by 70%. Infrastructure costs dropped by 50%.
In late 2025, I built Runwell Systems. Not a dev shop. An AI infrastructure company. I designed a 32-agent orchestration system that captures every decision as a learning signal and improves itself with each deployment. After shipping 23 products as a PM in the industry, I built and deployed 8 of my own. One operator.
Years later, I rebuilt the same website builder I created at Spryte Labs with a full engineering team. This time, I built it solo using Claude Code, and now I deliver full production websites in under five minutes.
I help companies ship faster. Available for consulting and contract engagements.
English, French. Product School NYC. Stevens PM Certificate.
RUNWELL SYSTEMS
Nov 2025 - Present, Founder & Full-Stack AI Developer
Building AI-powered products and infrastructure for small businesses. From agent orchestration to turnkey SaaS platforms, every product is designed, built, and deployed end-to-end.
runwellsystems.com →Claude Code Proprietary Architecture
Designed and built a full development system from scratch: a CLI-driven agent orchestrator that coordinates 30+ specialized AI agents, each with its own tools, memory, and execution context. The architecture includes persistent project state, cross-agent handover protocols, automated QA pipelines, and a learning loop that captures patterns from every session. All infrastructure, deployment, and code generation flows through this system.
Agentic Business Toolbox
A modular platform where each business capability is powered by its own AI agent. A concierge agent handles customer conversations and lead qualification. An inventory agent tracks stock levels, detects trends, and generates reorder alerts. A marketing agent researches competitors, writes ad scripts, and produces video campaigns. A reputation scout monitors online presence across review platforms. Each agent operates autonomously with domain-specific tools, then coordinates through a unified dashboard.
Genie
A tool for bringing ideas to life. Genie runs a 10-phase cognitive loop: from understanding intent to generating full applications with tests, documentation, and deployment configs. 2,127 tests, 132 tools, 11 specialized agents. Phase 1 of app generation is complete; it can scaffold, build, and wire up working applications from a description. Currently experimental and running on a staging environment.
Shopimate
An AI shopping assistant that plugs into Shopify stores and lets customers find products through natural conversation. Built on vector search with fashion-specific embeddings, it indexes entire product catalogs and matches queries to items by visual similarity, description, and attribute filters. The system syncs inventory in real time, handles multi-store configurations, and serves results through a conversational interface that understands context across turns.
Embedded Client-Facing AI Agents
Phase Self-Implementation Cognitive Process
Products Deployed
Clients and Growing
BLOCKDAEMON
Nov 2021 - Mar 2025, Technical Product Manager
Blockdaemon is the leading blockchain infrastructure company, serving institutional clients with key management, staking, and wallet products.
blockdaemon.com →Builder Vault
Cryptographic Key Management
Enterprise-grade MPC key management for institutional blockchain clients. Shipped AWS Marketplace deployment, pay-as-you-go self-checkout, and a sandbox environment that shortened sales cycles by 70%.
Institutional Wallet
Unified API and Wallet Onboarding
Unified API and Wallet onboarding into a single product journey. Integrated with Node Management Dashboard for centralized multi-protocol control.
Staking Platform
Validator Node Deployment
Automated validator node deployment and staking across 30+ blockchain protocols. Unified all protocols into a single Node Management Dashboard with bare-metal infrastructure automation.
Infrastructure
Migrated blockchain nodes from cloud to bare metal, cutting infrastructure costs by 50%.
Shorter sales cycle
Sales boost in 6 months
Demo complexity reduction
Blockchain protocols
Infrastructure cost cut
EARLIER ROLES
Refactored the main client-facing mobile application for cross-platform deployment, achieving a 50% faster release cycle. Managed product requirements and sprint execution across engineering teams. Developed the integration plan for crypto and Bitcoin rewards features.
Led a team of engineers to design and launch a no-code website builder for an ETF firm. Cut time-to-market by 10x and scaled client capacity 5x. Architected backend systems and CI/CD pipelines (Jenkins, Docker). Hands-on Vue.js and Python development. Maintained 100% uptime throughout the engagement.
Drove the integration of Pandora's backend into SiriusXM's app for Artist Radio Stations. Coordinated cross-team requirements across audio streaming, content management, and recommendation systems. Conducted user metrics analysis and UX optimization. Managed bug triage and release coordination.
After shipping 23 products as a PM in the industry, I built these myself. Production products, not demos. Solo, using Claude Code and a 32-agent AI infrastructure.
Full business management platform with website CMS, online ordering, appointment booking, inventory management, e-commerce, and six embedded AI agents. White-label, multi-tenant architecture powering 11 client deployments.
Built as a Turborepo monorepo with 30+ packages. Embedded AI agents: Concierge (customer service), Sales Scout (lead generation), Market Research (trend analysis), AI Advisor (business guidance), Creative Agent (content generation), Analytics Agent (performance insights).
White-label AI chatbot infrastructure deployed in four distinct configurations. Each variant is production-deployed and serving real users.
Concierge: scrapes and generates contextual AI chatbots for any business URL. Shopimate: AI shopping assistant with vector search across Shopify catalogs. Jarvis: Telegram bot for coding from phone via Claude Code on VPS. CEGAudit TaxBot: RAG-powered tax advisor with hybrid search and grounded citations.
Standalone AI shopping assistant for Shopify merchants. Extracted from the BIB platform into its own monorepo with dedicated landing page and demo.
Vector search with pgvector embeddings across product catalogs. Scrape cache with SQLite for instant repeat visits. Docker deployment with PostgreSQL and Redis. 9 vendored packages from BIB. Branded landing page with Noir Rose palette and interactive live demo.
Experimental platform for building software autonomously. Describe what you want; the system architects, generates code, runs tests, and deploys it. Currently running on a staging environment.
10-phase cognitive loop with specialized agents for architecture, code generation, testing, and deployment. On-demand development environments with pre-configured EC2 instances. State persistence: snapshot and restore entire development sessions. Multi-AZ infrastructure with 99.9% uptime target.
Unified creative infrastructure for generating marketing assets. Image, video, voice, lip sync, and full ad pipeline from brief to final render. Used for 2 e-commerce brand ad campaigns.
Image generation: Gemini Imagen and Nano Banana. Video generation: Kling, Veo 3.1, SkyReels, and Sora. Voice generation: VoiceBox (Kokoro + Qwen3, 67 voice packs, 9 languages, voice cloning) and ElevenLabs. Lip sync: Hedra and HeyGen. Video assembly and post-production: Remotion (React) and ffmpeg. Full pipeline from creative brief to rendered ad.
Field-agnostic web scraping framework with Claude-powered semantic data extraction. Cascading fallback architecture that adapts to any target.
Starts with fast static HTML extraction, falls back to headless browser rendering, then escalates to stealth browser with bot detection evasion (Patchright) when needed. Supports REST and GraphQL APIs, Google Places, and meta-search across 70+ engines via SearxNG. Schema-driven output with token-aware cost tracking. Powers the Concierge chatbot (business scraping), Shopimate (product catalog extraction), Lead Scout (prospect discovery), and Reputation Scout (review aggregation).
At Spryte Labs in 2019, I built a no-code website builder with a team. Years later, I rebuilt the same capability solo using Claude Code.
Production websites delivered in under five minutes. 30+ sites deployed through the Runwell WebStudio platform. Full branding, responsive design, i18n (English, French, Arabic with RTL), and Docker deployment included.
Invoice conversion tool for the Tunisian market. Converts invoices to government-compliant Excel and XML (TEIF) formats for the national electronic invoicing system.
Three input methods: camera capture, file upload, and manual entry. AI-powered data extraction using Google Gemini. Trilingual: French, Arabic (RTL), English.
- Technical Product Management
Technical product management is the practice of owning a product from strategy through production deploy. PRDs, roadmaps, sprint management, and go-to-market strategy. AWS Marketplace listing, self-serve models, sandbox environments, enterprise sales enablement.
70% shorter sales cycle (Blockdaemon, 2021-2024)
- AI Agent Architecture
AI agent architecture is the design and deployment of autonomous systems that handle business workflows end-to-end. Multi-agent orchestration with role-based delegation, token budgets, graduated autonomy, and self-improving learning loops.
32 agents, 249 patterns from 2,132 signals (Runwell Systems, 2024-present)
- Full-Stack SaaS Development
Full-stack SaaS development is building production-ready web applications from database to deployment. Next.js, React 19, Tailwind CSS v4, TypeScript, PostgreSQL, Prisma. Multi-tenant architecture, authentication, booking, ordering, CMS, inventory, and embedded AI agents.
30+ packages, 11 client deployments (Runwell Systems, 2024-present)
- Infrastructure, DevOps, and Security
Infrastructure management is keeping production systems secure, monitored, and deployable with zero downtime. Docker, nginx reverse proxy, SSL automation (certbot), health monitoring (Gatus), Telegram alerting. Vault-backed secret management with SOPS + Age encryption, 4-layer key audit.
57 endpoints monitored, zero-downtime deploys (Runwell Systems, 2025-present)
- RAG Chatbots and Domain AI
RAG chatbots are AI systems grounded in a business's own documents, delivering accurate answers with source citations. Hybrid search (FTS5 + vector + reciprocal rank fusion), LLM query expansion, domain-aware re-ranking. Deployed for tax, hospitality, e-commerce, and customer service.
31/31 QA pass, 13,088 knowledge chunks (CEGAudit TaxBot, 2026)
- Branding and Design Systems
Brand engineering is building a complete visual identity system from logo to component library. Logo design, color systems, typography, design tokens. Brand guide generation from PDFs and design documents. Interactive HTML brand kits.
16 design systems built, 75+ components (career total, 2019-present)
- AI Creative and Marketing
AI creative production is generating brand-consistent marketing content at scale. Image generation (Gemini, Nano Banana), video generation (Kling, Veo 3.1, SkyReels), voice (VoiceBox, ElevenLabs), lip sync (Hedra, HeyGen). Full pipeline from creative brief to final render.
9,276 indexed prompts, 7 generation backends (Runwell Systems, 2025-present)
The platforms, languages, and tools behind every product.
LANGUAGES
FRAMEWORKS
AI AND LLM
DATABASES
CREATIVE
INFRASTRUCTURE
DEV TOOLS
SECURITY
HOW I DELIVER
AT TEAM SCALE
Solo operators hit a ceiling. There's only so much you can hold in your head, so many files you can track, so many decisions you can remember.
I built claude-PM to remove that ceiling. It's a 32-agent system where each agent has a defined role: one researches, one codes, one deploys, one tests, one reviews, one handles security. They don't step on each other. They follow rules. They have budgets.
But the real power is that the system learns. Every commit, every bug fix, every architectural decision becomes a signal. Those signals get synthesized into patterns. 2,132 signals in. 249 reusable patterns out. The 50th project benefits from every lesson of the first 49.
The Adaptive Agent Loop captures signals automatically on every commit, runs daily synthesis across all repositories, and promotes agents from supervised to autonomous operation based on track record. Cross-project patterns are detected and proposed for review.
This is how one person delivers at team scale.
Specialized Agents
Deployed Skills
Signals Captured
Patterns Learned
Documentation Files
AGENT SPOTLIGHT
6 of 32 specialized agents. Each has its own tools, rules, and context window.
PM Orchestrator
Agent-of-AgentsRoutes tasks to the right agent based on intent. Manages cross-agent dependencies, budget allocation, and parallel execution across 31 subordinate agents.
PM Agent
Product ManagementDiscovery-first PM workflow: capture requirements, generate PRDs, break down specs into tickets, plan phases, and verify acceptance criteria. 10-phase pipeline from idea to shipped feature.
QA Agent
Quality AssuranceAutomated test generation, acceptance criteria verification, regression detection, and pre-merge validation. Ensures every feature meets spec before it ships.
Deployment Agent
DevOps + InfrastructureSingle source of truth for all deployments, CI/CD, secrets management, and infrastructure. Enforces staging-first, pre-deploy key audit, and zero-downtime rollouts.
Security Scanner
SecurityDeep scanning for secrets, injection vulnerabilities, and OWASP patterns. 4-layer key audit across vault, GitHub, VPS, and local environments.
Key Manager
Secret ManagementSOPS + Age encrypted vault. Automated rotation, cross-project key sharing, orphan detection, and pre-deploy validation gates.
KEY SKILLS
72 custom skills loaded on demand. These are the heavyweights.
Structured product requirements from ideas, research, or problem statements
Decompose specs into epics, stories, and tasks with acceptance criteria
Group tickets into executable sprints with QA gates and deploy strategy
Transform PRDs into implementation-ready technical specifications
Context-aware UI guidance with Distinctive and Functional modes
Prisma schema drift detection and data loss prevention
Mandatory pre-deploy validation with secrets audit and staging gate
Compose file validation against 30+ documented gotchas
4-layer vault audit across GitHub, VPS, MCP, and local
Auto-generates API docs, Swagger/OpenAPI specs, and developer guides from codebases
| TYPE | DURATION | SCOPE | BEST FOR |
|---|---|---|---|
| Consulting | Ongoing / ad-hoc | Architecture review, technical strategy, AI feasibility assessment | Teams needing expert direction without adding headcount |
| Contract | 3-12 months | Embedded PM or technical lead. Full ownership of product roadmap, sprints, and delivery | Startups shipping a new product or scaling an existing one |
| Full-Time | Permanent | Technical PM or engineering leadership. End-to-end ownership from strategy to production | Companies building AI-first products at scale |
LET'S BUILD
SOMETHING.
Describe your project or challenge. I'll get back within 24 hours.